Ascen Enables Marketing FMS Platform to Scale with Enterprise Clients

About the Partner

Our partner operates an innovative Marketing FMS platform dedicated to serving the dynamic marketing industry. They provide a sophisticated system for Fortune 1000 companies to engage and manage highly skilled freelance marketing professionals for specialized projects and ongoing needs. Their commitment to providing a seamless experience for both their enterprise clients and their network of freelancers is paramount to their business model.

Challenge As the Marketing FMS platform rapidly gained traction with large enterprise clients, managing the complexities of their diverse freelancer workforce became a significant challenge. Specifically, they needed:

• Dual EOR and AOR Capabilities: A robust, API-driven solution to handle both W-2 employee assignments (Employer of Record) and 1099 independent contractor assignments (Agent of Record) was essential to cater to the varied engagement models prevalent in the marketing sector.
• Accurate Worker Classification: The marketing industry often involves nuanced worker classification scenarios, with a high prevalence of 1099 freelancers. The platform faced the critical and time-consuming task of ensuring accurate worker classification to mitigate misclassification risks and associated penalties, particularly when dealing with enterprise clients who demand stringent compliance. An API-based solution for this was a key requirement.
• Seamless Integration and Brand Consistency: To maintain their brand integrity and user experience for their discerning enterprise clientele, they required a solution that could be fully integrated via API for assignment creation and offer embedded, white-labeled onboarding processes.
• Scalability for National Enterprise Needs: With a growing portfolio of F1000 clients across the US, the platform needed a partner that could reliably scale operations and manage compliance nationwide.

Ascen's Solution Ascen stepped in as a strategic partner, providing a comprehensive, API-first solution tailored to the unique needs of the Marketing FMS platform and its enterprise marketing clients. Key components of Ascen's solution included:

• Unified EOR and AOR Services: Ascen provided a single, integrated platform to manage both employee (EOR) and independent contractor (AOR) assignments, simplifying the administrative burden for the Marketing FMS platform.
• Advanced Worker Classification API: Ascen delivered a powerful Worker Classification REST API endpoint. This allowed the Marketing FMS platform to programmatically submit classification requests, receive rapid assessments aided by technology, and benefit from a human-in-the-loop final approval process. This significantly streamlined the classification process, reduced manual effort, and enhanced accuracy, particularly for complex marketing freelancer cases.
• Full API Integration & Embedded Onboarding: Ascen’s comprehensive API suite enabled a deep integration with the Marketing FMS platform. This facilitated automated assignment creation and a fully embedded, white-label onboarding experience for freelancers, ensuring brand consistency and a seamless user journey that met the high expectations of their enterprise clients.
• National Scalability and Compliance: Ascen’s established infrastructure and expertise in nationwide EOR/AOR services ensured the Marketing FMS platform could confidently scale its operations to meet the demands of its growing enterprise client base across the United States, all while maintaining the highest levels of compliance.

ResultsThe partnership with Ascen yielded significant benefits for the Marketing FMS platform:

• Enhanced Operational Efficiency: The API-driven automation of worker classification, assignment creation, and onboarding dramatically reduced administrative overhead and manual processing times.
• Mitigated Compliance Risks: Ascen’s expertise and technology-driven approach to worker classification, backed by human oversight, provided the Marketing FMS platform with greater confidence in their compliance posture, crucial for their enterprise engagements.
• Improved User Experience: The white-labeled, embedded onboarding process preserved the Marketing FMS platform's brand identity and delivered a professional, frictionless experience for both their enterprise clients and the marketing freelancers.
• Foundation for Scalable Growth: With Ascen managing the complexities of freelancer engagement and compliance, the Marketing FMS platform was able to focus on its core business: connecting top marketing talent with leading enterprises and scaling its platform nationally without being encumbered by back-office operational challenges.